Did you hear that? It was the sound of me bashing my own skull against my coffee table.
There I was, sipping Bengal Spice tea, eating breakfast (salmon cakes, broccoli), and watching the Today show. Waking up, saying hello to the day.
Then along came a commercial for Coffee-Mate Natural Bliss All-Natural Coffee Creamer. Given that the standard Coffee-Mate ingredient list looks something like this — water, sugar, partially hydrogenated soybean and/or cottonseed oil, and less than 2% of natural and artificial flavors, sodium caseinate (a milk derivative), mono- and diglycerides, dipotassion phosophate, cellulose gel, color added, cellulose gum, carageenan, dextrose — I suppose it’s a step forward that the ingredient list for the new Natural Bliss flavors is recognizable as food. (Not food we dino-chow lovers will eat, but not frankenfood, at least.)
According to the commercial and the web site, the new flavors are made from milk, cream, and sugar.
Not bad (although I do wonder what’s tucked into that “natural flavor” ingredient listing).
Here’s the thing that inspired the head bashing… the tagline at the end of the TV commercial was this: Who knew natural could be so delicious?
Have we now actually reached the point in American food where processed, packaged, engineered food is widely understood to be more delicious than real food?!
[bash] [bash] [bash]
In happier news, I’m really pleased to share this: my Moroccan Sirloin with Fig-Pistachio Butter won the Sous Vide Paleo Recipe Showdown! And congratulations to my girl Juli at PaleOMG who won the Fan Favorite award!
Tags: fist of rage
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